INDONESIAN
ENGLISHWhy now is it time for kebab business?
Kebab is one of the most popular fast-food in the World. Kebab is 3rd most popular fast food after burgers and fried chicken. When those two main categories already have global chains, kebab has only local chains and independent outlets. Baba Rafi as already the biggest kebab chain has mission to enter new, high quality in international business. We believe that rising consumers consciousness and healthy food movements give opportunities for kebab. Selectively chosen ingredients with properly designed food preparation process can make kabab sandwich or dish very healthy and tasty.
A successful entrepreneurial journey from one pushcart to a kebab empire.
Kebab Turki Baba Rafi was founded in 2003 by Mr. Hendy Setiono a young entrepreneur who started operating a single pushcart at Nginden Semolo Street in Surabaya, Indonesia. The business was inspired by his visit to Qatar to see his father. In Qatar Hendy experience the amazing culinary world of the Middle East after trying a local kebab. He was impressed with the simple yet tasty local delicacy which was popular with both locals and tourists. In 2006 after opening a few profitable push-carts by himself, Baba Rafi started to franchise the business. Since that decision Baba Rafi has achieved significant growth every year, reaching over 1200 outlets in Indonesia in 2014. While continuing to grow domestically, Baba Rafi began their international expansion in 2012.
What make Baba Rafi so unique?
“Innovation” is one of the most important words in the Baba Rafi office. Our kebabs are not just food to us. We work constantly on improving our kebabs taste and experience. Every year we develop new menu items which meet the changing tastes of customers. But the most unique feature of our kebabs is our patented packaging. We solved the problem of many people who really like kebab but do not like the mess that comes with it. Our “pull-up” packaging provides a solution which is totally hassle-free.
Think global act local
Operating in many different markets in different countries we have learned that the world has amazing diversity in tastes. We respect the local taste of our customers. That is why entering a new market is so exciting for us. Our R&D and Branding teams in cooperation with our local and global partners work on adjustments to our menu and our brand for a better customer experience. In addition to our signature traditional kebab tortilla, in every country you can find various types of Baba Rafi’s bread, sauces, meat and even dishes.