Why is kebab’s time now?
Kebab is one of the most popular fast-food cuisines in the world. Kebab is the 3rd most popular fast food cuisine after burgers and fried chicken. While those two food categories already have global chains, kebab only has local chains and independent outlets. Baba Rafi is already the biggest kebab chain and is just beginning to spread internationally. We believe that rising consumer consciousness and healthy food movements provide a unique opportunity for kebab. Selectively chosen ingredients with properly designed food preparation process can make kebab both healthy and delicious.
Kebab Turki Baba Rafi was founded in 2003 by Mr. Hendy Setiono a young entrepreneur who started operating a single pushcart at Nginden Semolo Street in Surabaya, Indonesia. The business was inspired by his visit to Qatar to see his father. In Qatar Hendy experience the amazing culinary world of the Middle East after trying a local kebab. He was impressed with the simple yet tasty local delicacy which was popular with both locals and tourists. In 2006 after opening a few profitable push-carts by himself, Baba Rafi started to franchise the business. Since that decision Baba Rafi has achieved significant growth every year, reaching over 1200 outlets in Indonesia in 2014. While continuing to grow domestically, Baba Rafi began their international expansion in 2012.
[sections] [section title=”Kebab opportunity”]
Why now is it time for kebab business?
Kebab is one of the most popular fast-food in the World. Kebab is 3rd most popular fast food after burgers and fried chicken. When those two main categories already have global chains, kebab has only local chains and independent outlets. Baba Rafi as already the biggest kebab chain has mission to enter new, high quality in international business. We believe that rising consumers consciousness and healthy food movements give opportunities for kebab. Selectively chosen ingredients with properly designed food preparation process can make kabab sandwich or dish very healthy and tasty. [/section] [section title=”Our story”]
Successful entrepreneurial story from one pushcart to kebab empire.
[/section] [section title=”Uniqueness”]
What make Baba Rafi so unique?
“Innovation” is one of the most important word in Baba Rafi office. Our kebab it is not just a food. We work constantly on improving kebab taste and experience. Every year we develop new menu items which meet changing tastes of customers. But the most unique is our patented packaging. We solved problem of many people who really like kebab but do not like be dirty after the meal. Our “pull-up” packaging provides solution which is totally hassle-free. Learn more about Baba Rafi experience:
[section title=”Local taste”]
Think global act local.
Operating on many different markets in different countries we learn that the World is so amazing due to its diversity. We respect local taste of our customers. That is why entering every new market is so exciting for us. Our R&D and Branding teams in cooperation with our local and global partners work on adjustments in our menu and the brand for better experience of our customers. Despite of our signature traditional kebab tortilla, in every country you can find various types of Baba Rafi’s bread, souses, meet and even dishes.